Automate My Online Marketing
Automate My Online Marketing

Frequently Asked Questions

Social Media Marketing

What is social media marketing?

Social media marketing is the use of social networks, like Facebook, Twitter, Youtube, Linkedin etc, to market your product or service. You can use social networks to cultivate a community of friends or followers who are interested in your niche. This audience can ask questions, receive updates, submit ideas, and participate in discussions via the social network platform.

Social media marketing also includes collaborative media, such as blogs, wikis, message forums, and video sharing sites. All of these can be used to market your business on the Internet.

Who is using social media marketing?

Millions of people! Facebook alone has over 500 million active users, and 190 million people use Twitter each month. In 2009, Americans viewed 14.8 billion YouTube videos, many of which were marketing tools.

In addition to the individuals who use these sites to keep in touch with friends and family, virtually every well-known business has a social media presence. That is because social media marketing offers businesses a unique opportunity to connect with their customer base in an interactive setting.

Companies like Starbucks and H&R Block use social networks to discuss ideas and dispense advice. Skittles and Burger King cultivate brand loyalty by sharing humorous, irreverent content through social networks. Target used a social media marketing campaign to promote community service, and Dunkin Donuts used Twitter and Facebook to give away free products and market its new Coolatta product. These are only a few examples among thousands of brands.

What are the benefits of using social media marketing for my business?

You can use social networks to provide updates, launch new products, share coupons and promotional codes, announce changes, hold contests, solicit ideas, and much more. The interactive nature of social networks helps customers feel like they are really collaborating with you instead of receiving impersonal form e-mails or newsletters.

Social networks are easy to use, and most of them are free! They also have high search engine placement, which will drive more search engine traffic to your business’ website.

How do I drive more leads to my website through social media marketing?

To attract readers to your website, you will need to provide valuable content. This content could be shared through a blog, a video series, podcasts, eBooks’, or discussion forums.

You can use social networks to link to your content. Add one-click social media icons to your blog, and readers will send out links to your website. Leave thoughtful comments on niche-specific blogs and forums, and include a link to your website in those comments. Link to your website from every social network profile you create.

Syndicate your blog so that your posts show up on other people’s sites. Engage in discussions with your readers so that they will see you are knowledgeable and available when they have questions. They will spread the word to their friends, generating more leads and more traffic for your website.

How do I target my specific target market through social media marketing?

Social media marketing connects your business to its target audience. If someone friends or follows your business on a social network, you can safely assume they are interested in your niche. These people will be more receptive to your marketing strategies than a non-targeted audience would be. Listen to their feedback and incorporate their ideas into your marketing strategies.

How much time does social media marketing require?

That depends on which social networks you use. Twitter and Facebook updates can take just a few moments. Maintaining a blog or wiki can take several hours a week. If you want to use as many social media platforms as possible for maximum exposure, you might consider designating a team member to handle your social media marketing, or outsourcing your marketing to a third party.

Which social media networks should I use for my business?

Most social networks are ubiquitous and can be used for any type of business. The same is true for blogs; no matter your niche, you can create an interesting and informative blog that attracts readers.

Many industries, such as technology services, have dedicated blog networks and message forums with large reader bases. It’s worth your time to scout these blogs and forums, as you can use them as platforms for connecting with potential customers and providing links to your website.

You can also find social networks for hobbies and demographics related to your business. Do a web search for special interest social networks or niche social networks to find the ones most relevant to your business.

What are the social media best practices?

The very best practices of social media marketing are these: be genuine and be responsive. If you treat social media marketing like regular advertising, your audience will be turned off. If you give them valuable information and take their feedback seriously, you will earn their loyalty and their business.

Before you create a social network profile, devise a plan that outlines your goal, your target audience, and the networks and strategies you will use. Then create a profile and start sharing valuable tips, relevant articles and news headlines, and links to your own blog posts and website.

How do I measure social media return on investment?

It’s difficult to put a numeric value on social interaction, so you will need to define what a successful return means to you. If people friend or follow you, visit your website or blog, start discussions, and forward your content to other readers, you have definitely made gains. These fans and readers are potential customers; if they purchase your product or service, you will have a more measurable ROI.

Until then, don’t underestimate the value of social networking. The biggest investment it really requires is time, and the rewards can be great.

How do I best manage my time with social media?

It’s important to set aside some time each week for social media marketing. Many businesses have a dedicated social marketing team. Others have an individual who is responsible for the social networking campaign. An increasing number of businesses outsource their social media marketing to third parties who are experts in the area can devote more time to cultivating a presence. Your time and budget will dictate which approach is best for you.

How do I integrate my traditional marketing with my social media marketing?

In the rush to take advantage of social networks, many businesses steer away from traditional (and more costly) marketing strategies. That’s not necessary, because you can easily integrate traditional marketing and social media marketing. Look at television commercials that guide viewers to a web site to take part in contests or watch exclusive content. Websites are often advertised in print publications or on the radio. A social media-marketing consultant could help you come with ideas for integrating your online and offline marketing campaigns.

What is outsourcing social media?

When you outsource your social media marketing, you hire a third party or a freelancer to take over parts of your social media efforts. They spend their time either promoting your business activities to your social media network and work in concert with your networking activities or they develop a complete plan to handle all of your social activities. Again, your objectives and budget will define the solution that is right for you and your business.

Many businesses outsource their blogging as well. This is a great option if you don’t have the time or desire to produce regular compelling content around your business. This approach however is best maximized in conjunction with your own networking activities as it does not assist you in building direct personal relationship with friends and followers - which is an important element of social media marketing.

What is automated social media?

Some business owners like to automate their social network updates and send out regularly scheduled messages using special software, automation services or outsourcing. This approach takes a great load of work off your desk by producing and promoting your business content and ensuring that your message gets sent out in a timely manner. This approach however is best maximized in conjunction with your own networking activities, as it does not assist you in building personal relationship with friends and followers which is a core requirement of social media marketing.

How do I know which social media network is the right one for my business?

Social networks can be put to many uses, and are appropriate for almost any business. If you serve a tight niche market, look for niche-specific social networks related to your business, and use them in addition to general social networks.
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Social Media Optimization

What is Social Media Optimization?

Social Media Optimization, or SMO, means ensuring your Lead Generation strategies are all optimized to attract and nurture the target market you are prospecting. All online strategies work around your Key Word Strategy. Your website, your blog, your articles, videos, podcasts, tweets, facebook posts….all of your content and tools should be optimized to attract niche audiences interested in your products and services. Social Media Optimization works together with your Search Engine Optimization to maximize your content in the search engines and drive qualified, targeted leads back to your website.

Other facets of SMO include quick-buttons that allow readers to share your content on social networks with one easy click; social bookmarking icons that allow readers to bookmark your pages on Digg, Technorati, and other bookmarking sites; syndicating your content through RSS; and linking back to blogs and websites that link to you.

How is Social Media Optimization different from Search Engine Optimization?

Search engine optimization makes it easier for search engines to find and rank your website. Social media optimization supports your search engine marketing and it makes it easier for readers to link to your content and share it with others.

Do I need Social Media Optimization for my business?

Absolutely! Social media optimization will bring your website to a much larger audience, resulting in more website traffic and more sales! It can also save you a lot of time; your readers do some of the marketing for you by linking to your website and sharing it with others.

How can I learn Social Media Optimization?

You can learn how to optimize your website and content for social media by researching the subject on blogs, news-sites, sign-up for webinars and there are no shortage of books on the topic. A web search for social media optimization how to will turn up plenty of results to get you started.

Should I pay for Social Media Optimization?

That depends. If you have plenty of time to devote to research, content production and promotion you could learn to implement social media optimization for yourself. If your time would be better spent on other revenue generating tasks within your business, you should consider outsourcing to a company like Automate My Online Marketing.

What if I do not have time to execute on Social Media Optimization for my business?

If you don’t have the time to optimize your online marketing program, you can delegate the job to a team member or hire it out - by outsourcing the task. If you decide to outsource, look for a reputable pro with proven results. While price should be a consideration, it shouldn’t be the only factor to consider; with outsourcing, you get what you pay for and you want to make sure you are outputting compelling content.

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Search Engine Optimization

What is Search Engine Optimization?

Search engine optimization, or SEO, has two flavors; onsite optimization and off-site optimization. On-page Optimization refers to writing your website in such a way that it is highly discoverable by search engines and given a high placement on search results pages – all revolving around your keyword strategy. Off-site optimization refers to content production and promotion of that content to a variety of online sources where the search engines read it and rank it based on a number of factors including relevancy of your keywords.

Why do I need Search Engine Optimization?

Search engine optimization is important because people use search engines to find the products and services they’re looking to purchase. If your website is optimized for search engines, it will appear near the top of a search results page when people search for products and services you sell. This high placement results in more clicks and more traffic to your website – and if navigated properly, will result in more leads and sales to your business.

What is the difference between Onsite Optimization and Offsite Optimization?

Onsite optimization involves the parts of your website that you control, such as page titles, keyword usage, site structure, and meta tags. Offsite optimization refers to inbound links, ratings, reviews, and recommendations and all things that can generate exposure and better search engine placement.

What is the difference between Search Engine Optimization and Social Media Optimization?

Social media optimization encourages your website visitors to share your content with others, often with a single click. Search engine optimization makes your website more discoverable for search engines.

What do Keywords have to do with Search Engine Optimization?

Keywords are the phrases people type into search engines when they are looking to research or buy a product or service. If you are using search engine optimization, your content and website will surface in their search as a solution to their search. This can bring you targeted buying customers.

What is the difference between driving traffic to my website and ranking?

Driving traffic to your website means attracting visitors through various marketing strategies, like social media and search engine optimization. Some of your visitors would come from facebook and twitter or well recognized blog or article sites where people find your content and ultimately visit your website along the way.

Ranking is a measure of how high your website places on Search Engines for various keywords. For example, your business might rank on Page One of Google on a search for car dealers Phoenix Arizona, but could have a lower search ranking for the more competitive key phrase used car dealers. Also, people who found a tweet on twitter and followed your link back to your blog post and website would count as increased traffic to your website but might not move you ahead in your Ranking.

How do I Search Engine Optimize my website?

There are dozens of things you can do to optimize your website for search engines and human visitors. You can start by searching for an SEO checklist and making changes to your website to make it more fully optimized. If you would rather not handle the technical details, consider hiring an SEO outsourcing company like ours to inspect and improve your site.

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Keyword Research

What are keywords?

Keywords are the search phrases people might use to find your website through a search engine. For example, if you run a doggie daycare, good keywords would be doggie daycare kennel, or dog boarding or dog grooming pet care, and the like. Keywords are also the starting place of any online marketing efforts. Identify the right ones for your business and you can see huge success with your efforts. Get them wrong and you will waste a lot of time and resources.

What is a keyword strategy?

A keyword strategy consists of finding the most-searched phrases related to your business, and incorporating them into your blog, website, and marketing content. Online keyword tools will help you find dozens or even hundreds of keywords to use.

How do I find the right keywords for my online marketing efforts?

Start with a simple word or phrase related to your business. If you have an auto parts website, plug the term auto parts into a keyword tool like Google AdWords or Wordtracker. The tools will show you how popular that keyword is, and will suggest related keywords for you to use.

When marketing online, how do I use keywords correctly to grow my business?

You can add your chosen keywords to your website content, page titles, and meta tags for maximum searchability. Use the keywords in your marketing articles as well. Search for blogs and forums that rank highly on a search for those keywords, and use them to start discussions and share links to your own website. You can also pay for sponsored search results placement based on the keywords of your choice.

How do I make sure my target market is looking for the keywords I choose?

Use a keyword tool like the Google AdWords Keyword Tool or Wordtracker to find relevant keywords with a high search volume. A higher search volume means a greater number of people are searching for that particular keyword.

What is a keyword research tool and do they really work?

Keywords research tools can help you select the best keywords for your business. These tools reveal which keywords are being searched the most, and which keywords are on the decline. Keyword tools also recommend related keywords that you might not have considered.

Once I have selected my keywords, can they be changed at a later date?

Yes, although it might take several weeks or months depending on the competitiveness of the keyword, for search engines to reflect those changes.

Once I have selected my keywords what do I do with them?

Keywords are inserted into your webpage titles, body text, and meta tags. They are also used in your marketing materials, such as articles and blog posts. If you decide to launch a Pay-Per-Click (PPC) campaign, your keywords will determine which searches your ad shows up in.

What happens if I select the incorrect keywords?

If you select irrelevant keywords that do not match your products or services you risk attracting people who visit your site but do not find what they are looking for and leave right away. Attracting the wrong target market to your site is a waste of time because all of your efforts to this point (content creation and distribution) will have cost your business money and resources for not.

Further, the more Google tracks people coming and leaving your site right away could hurt your rank-ability with Google. Its “system” will record this activity and slowly start to give you a low Relevance ranking that could hurt you even after you have corrected your keywords.

If you choose keywords with low actual search volume but high competition, you will not experience much traffic to your site. Don’t confuse high competition values with high actual search volumes. These are different metrics.

What is the difference between Keyword Competition and Keyword Search Volume?

You do not want to mix these two metrics up as it can cost you a lot of money and time not understanding these.

How can I know how many other sites are competing for the same word?

Use a free service like Niche Watch to see how many competitors are using your chosen keyword, their page rank, and how many back links they have. You can also subscribe to a service like Overture, which reveals which keywords your competitors are using, and how much they are paying for their sponsored ads featuring those keywords.

How do I know how many competitors are too many to go after the keywords I want?

Search for the keyword you are using, and enclose it in quotation marks. If you see millions of results, you have a highly competitive keyword, and might have difficulty ranking high among search results. If the results are in the tens or hundreds of thousands, the keyword is less competitive, and you have a better chance of gaining high search engine placement for that keyword.

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Onsite Optimization

What is onsite optimization?

Onsite optimization involves taking elements of your website and making them friendlier to search engines and human readers. Onsite optimization includes things like page titles, tags, keywords, and the structure and layout of your website.

How do I know if my website is optimized or not?

Unfortunately, we do not have enough room here to list every possible optimization tweak, but you can do a search for website optimization checklist. Check your website against the lists you find, and you will soon see if your site is optimized or not.

How do I fix onsite optimization elements if I do not know how to do this myself?

If you do not have a team member you can assign the task to, consider hiring a third-party optimization specialist. They will assess your website and make changes as needed.

How do my keywords fit in to on-site optimization?

Your keywords will be featured in the page titles and in the meta tags section of the HTML code for each page. The keywords should be featured frequently in the text of each webpage as well.

What does ìpage title unique to each pageî mean?

Each page on your website should have a unique title and description. If your page titles and descriptions are too similar, search engines will consider them duplicates and will not display all of your pages in their search results.

What does ìpage title has interest hookî mean?

If your page title includes something interesting, like a call to action, more people will click on it. For example, instead of titling your page ìWeight Loss Productsî, you could use a more exciting title, like: ìWeight Loss ñ Learn How to Shed 10 Pounds FAST.î

Why does my page title need to read well for humans?

When people find your business on a search results page, they see the title of your webpage, along with a short description. The title and description need to be descriptive and intriguing so that people will want to click on your link instead of a competitorís.

Also, your page titles will show up in RSS feeds and bookmarking sites. If they are interesting and unique, they will earn more clicks.

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Video Marketing

What is video marketing?

Video marketing is the act of marketing your website through videos and video sharing sites like YouTube.

Why do I want to use video marketing for my business?

Sounds and images are more easily remembered than written words, and many people would rather watch an interesting video than read an article on the web. By creating a video to market your business, you can reach a global audience with little or no start-up cost. Be sure to include your websiteís URL in your video, and to link to your website if possible.

Where do I use video for marketing for my business?

You can link to your videos from social network sites like Facebook and Twitter, giving all of your friends and followers an opportunity to watch the videos. You can also upload the videos to video sharing websites, where they can receive hundreds, thousands, or even millions of views. Also, you can embed the videos into your blog posts and invite readers to share their feedback.

How can I get videos made for my business?

If youíre not sure how to create your own marketing video, you can consult someone with video marketing experience. If you work with a team, talk to your media specialist. You could also hire an outside marketing firm or a freelancer to create the videos for you.

How much does it cost to make a video?

Video marketing is a cost-effective way to create buzz about your business. All you need is a computer, a web cam, and some useful information to share with your viewers. Free or low-cost video editing software will allow you to add your websiteís URL to your video.

Is it really worth my time, effort and money to make a video?

Yes! The hardest part is the prep work: deciding what you want to say and how you want to say it. Creating the video doesnít take very long, and it can be done for very little money ñ or no money at all, if you already have access to a web cam and movie making software. If you prefer not to appear on camera, you can create a video from screenshots and informative slides.

How does video marketing tie in with everything else I am doing online to market my business?

You can use videos to stand out as an expert in your niche. For example, you could use videos to share tips, demonstrate how to do things, address common concerns and misconceptions, and answer your readersí questions. The videos can then be shared on your blog and on social networks.

What if I do not have the time to engage in video marketing for my business and cannot assign someone on my team to do this?

If you and your team members donít have time to create marketing videos, consider hiring a marketing firm or an individual freelancer to create and upload your videos. Video marketing has become quite popular, so you will find a large pool of talent to choose from.

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Article Marketing

What is article marketing?

Article marketing is the act of marketing your business by writing and distributing articles with topics related to your niche.

How can article marketing help my business?

The benefit is twofold. First, you can use articles to establish yourself as a reputable expert in your field. Provide valuable information that solves readersí problems, and you will become the go-to website when they need advice related to your niche. Optimize your site for social media, and they will spread the word about your helpful articles.

You can also distribute your articles to dozens of article directories to maximum your exposure and inbound links. This will increase your search engine placement and website traffic.

What do I write about?

Your readers want information that they can put to practical use. How-to articles are very popular because they help you demonstrate your knowledge while giving your readers valuable information that can solve problems.

Informative articles that discuss trends and changes in your niche are also valuable. Many readers appreciate a dose of humor, so they prize articles that manage to be both informative and fun to read.

Try to stay away from overly persuasive articles, or articles that serve no purpose except to pitch your business. Readers want content they can use, and they wonít appreciate a blatant sales attempt when theyíre expecting useful information.

How do I use my keywords in article marketing?

There are three ways to use your keywords in article marketing. First, you want to make sure your keywords and related phrases are used throughout the article. Place your main keyword in the first paragraph, preferably within the first 50 words. Make sure to use it in the final paragraph, too.

Keyword density is a measurement of how many times your keywords appear in your article. Aim for a keyword density of 2 ñ 4% for good search engine visibility.

Finally, use your keywords as tags when you post your article to your website, blog, social bookmarking sites, or article directories. People will find your articles by searching for those tags.

What do I do with my articles once they have been written?

After your articles are finished, you can submit them to article directories. These are repositories for content articles, and most of them have high search engine placement. Some popular examples of article directories are Ezine Articles, eHow, and Articles Base.

How long should an article be to have the greatest effect?

Studies have shown that people who read articles online will seldom scroll down more than twice. Use brevity when writing your articles, and try to keep your word count between 400 and 600 words per article.

How will the article refer potential clients directly to my company?

Article directories let you insert a resource box at the beginning or end of your articles. This box can be used to tell readers a little more about yourself and your expertise. Most importantly, you can insert a direct link to your businessís website into this box, and the box and link must remain intact when the article is reprinted.

Many directories allow you to link to your business website from within the article as well, though most services limit the number of links an article can contain.

How do I know if anyone is reading my articles?

As the author of the articles, you can see how many page views each article has received. The process varies from directory to directory, but the page view total is usually found on the authorís control panel. Some article directories track and report the number of times an article has been copied for reprint.

You can view your blog statistics to see how much website traffic is coming to your site by way of your articles. You can also use Technoratiís backlink lookup feature to see how many people are linking to your content. Finally, reader comments are solid proof that people are reading your articles.

Do I have to submit the article over and over again to ensure it stays near the top during searches?

No. Your articles will increase in search engine placement as they age, and as more people find and link to them.

What if I do not have time to write or submit articles for my business?

If you have an in-house writer, ask them to produce the articles and submit them to directories. Otherwise, you could hire a third-party web writing service or a freelance writer to perform this task.

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What is Blogging?

A blog is a website containing a series of short articles, or blog posts presented in chronological order. Most blogs provide information for a specific niche, topic, or industry. Anyone can start a free blog using popular software like Blogger and Wordpress.

Blogs are popular because they are easy to use, easy to read, and easy for search engines to find. They have simplified the task of presenting fresh content to readers.

Why do I want to use blogging for my business?

Blogs add an element of interactivity by incorporating user comments. Readers can view the posts, rate them, leave comments and questions, and receive feedback from the blogger (the author of the blog). This collaborative atmosphere is the heart of social media marketing.

How do I use blogging to market my business?

Blogs have limitless marketing potential. You can use them to share useful content, videos, how-to guides, and your commentary on recent trends and headlines relevant to your business.

Use your blog to announce promotions, contests, discounts, new product lines, and giveaways. Optimize your blog for social media, and your readers can promote your business with one click of their mouse.

Best of all, your blog can connect you to your target audience. Solicit their feedback and ideas to give them the products and services they really want.

How can I get a blog for my business?

You can set up a blog for your business using free blog websites, or purchase a blog package from your website hosting service. If you would rather not deal with the technical details, you can delegate the responsibility to another team member, or hire a third party who specializes in blog creation and setup.

Once my blog is up how often do I need to put up a new blog post?

Fresh content keeps a blog alive, and keeps readers coming back for more. At minimum, give your readers something new every week, but try to publish fresh content several times weekly.

Who will read my blog?

Your blog will be read by your social network acquaintances, existing customers, people who find your blog through search engines, your peers and competitors, and anyone who wants to learn more about your niche.

What if I do not like to write?

If you don’t like to write, you could set up a photo or video blog. You could also delegate the writing to another team member.

What if I do not have the time to engage in blogging for my business and cannot assign someone on my team to do this?

It’s common for businesses to outsource their blogging. Look for writing services or freelance writers with plenty of positive feedback. Prices vary, but you generally get what you pay for.

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Landing Pages

What is a landing page?

A landing page is the first page your customers see after clicking on an advertisement for your website. It can also be the entry page to your website, whether or not it is linked from an ad.

Why would I need a landing page when I have a website?

Landing pages are typically more persuasive than websites. You can use a landing page to encourage visitors to leave their e-mail addresses, sign up for newsletters, or purchase your product directly, reserving the rest of your website for informational purposes.

How much do landing pages cost?

If you feel comfortable writing your own sales copy, landing pages cost nothing beyond the amount you pay for website hosting. If your landing page is part of a Pay-Per-Click campaign, you will pay money for each click-through. If you hire a third party to write your landing page for you, the cost will vary according to the writer’s skill, experience level, and the length of your page.

How do I create a Landing Page?

Landing pages are created just like other web pages, but should contain interesting graphics, embedded videos, calls to action, and other tactics to encourage visitors to buy your product or service.

Note that landing pages typically contain opt-in forms for readers to provide their e-mail addresses, so you will need to be familiar with forms if you want to create your own landing page.

Who comes up with the sales copy on my landing page?

You can write the sales copy for yourself, ask a team member to do it, or hire a freelance writer for the task. You can have as much or as little input as you want; some website owners like to create an outline and have the writer fill in the details, while others depend on the writer to come up with a great landing page from scratch.

How can I know if my landing page is working better than my website?

Use analytic software to monitor the number of hits your landing page receives, and track the number of hits that convert to sales. Compare that number to the amount of conversions you get through your web site. You can also run a Pay-Per-Click split test campaign, or simply poll your site visitors.

How do I get people to come to my landing page?

You can direct people to your landing page through direct e-mail marketing, social networks, search engine optimization or Pay-Per-Click campaigns. Be sure to include links to your landing page in your marketing materials such as articles, videos, and ebooks.

What is an opt-in box on a landing page?

An opt-in box is a place where site visitors can enter their e-mail addresses, effectively opting in to receive newsletters or other e-mail communications from your business.

Why do I want to capture people’s email addresses?

When you have someone’s e-mail address, you can use it to communicate directly with them. Don’t spam them, but do stay in contact weekly or biweekly so that your business will stay fresh in their minds.

Once I have captured people’s email addresses what do I do with them?

Create a mailing list, and use it to stay in touch with your subscribers. Send them newsletters, discount codes, and useful information, and they will be more receptive when you include advertisements for your products and services.

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Link Building

What is link building?

Link building is the cultivation of inbound links to your website. These links can come from articles, wikis, directories, blog networks, paid or reciprocal link exchange programs, and natural links from other relevant websites.

How can link building help my website?

The more good inbound links your site has, the higher it will rank in search results pages.

What are good backlinks and what are considered bad backlinks?

It’s more accurate to think of backlinks, or inbound links, in terms of value. If you have several inbound links from other content-rich websites related to your niche, search engines will reward you with a better placement. If you have links coming in from link farms (pages containing nothing but outgoing links) or from websites unrelated to your niche, you will not enjoy a better search results placement.

How do I find out how many links I have on my website now?

You can use software, such as Googleís Webmaster Tools; websites, like Yahoo! Site Explorer; or widgets and plug-ins, such as those designed for Wordpress, which display the number and source of inbound links.

How do I know what links to get linked to my website?

You want to receive as many natural, relevant inbound links as possible. When you produce valuable content, other webmasters and bloggers will naturally want to link to your website. Cultivate relationships with these webmasters and bloggers by visiting their sites, leaving comments, and syndicating your content so that it can be displayed on other websites.

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Social Bookmarking

What is social bookmarking?

Social bookmarking is the act of bookmarking a website, article, or blog post, and sharing that bookmark with others via a social bookmarking site. The bookmarks are categorized with tags and descriptions.

How can social bookmarking help my business?

Social bookmarking will increase your businessís exposure, giving you access to a potentially larger customer base. Social bookmarks also create more inbound links for your website, increasing your search engine ranking.

How do I learn how to social bookmark?

You can learn more about social bookmarking by visiting one of the more popular social bookmarking sites (such as Digg, Reddit, or Technorati) and reading through their instructions.

What and when should I social bookmark?

You should social bookmark your website, blog posts, and any relevant content you think your readers would enjoy or benefit from.

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RSS Feeds

What are RSS feeds?

RSS stands for Really Simple Syndication. It is a format that allows you to share frequently-updated content, like blog posts or Twitter feeds, with your subscribers. It also syndicates your content for easy use on other peopleís blogs and websites.

How can RSS feeds help my business?

RSS feeds give your subscribers instant updates whenever you publish new content. This is convenient for your readers and for you. Additionally, your RSS feed can be published on other blogs and websites, exposing you to a larger audience and generating more inbound links for your website.

How do I learn how to use RSS feeds?

Most blogging and webpage creation software will create RSS feeds for you. If you want to create a feed manually, you can do a search for ìhow to create RSS feedî. You will find plenty of useful guides to take you step-by-step through the process.

When do I use RSS feeds?

You can use RSS feeds whenever you have dynamic content to share with your readers. Blog posts, published articles, news headlines, and Twitter updates are just some of the information shared over RSS feeds. You can also use RSS feeds from other websites to add content to your own site.

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Directory Submissions

What are Directory Submissions?

Directory submissions occur when you submit your website is information to online directories. There are free and paid directory submission services that will submit your website to hundreds of directories. These directories are organized by categories and subcategories, and it is important for your website to be properly categorized.

How can Directory Submissions help my website?

Directory submissions can increase your website is exposure, inbound links, and search ability. Many directories have a high search engine placement. Their links to your website will increase your own search engine placement, resulting in more clicks and more website traffic.

How can I use Directory Submissions?

You can start by going online and doing a search for ìbest web directoriesî. Look for highly-rated free directories. Then go to those directories and follow the instructions for submitting your website. Note that if you miscategorize your website, it might not get listed in that directory.

If youíre short on time, you might consider outsourcing your directory submissions to a third party. Some services will submit your website to hundreds of directories for a reasonable price, freeing up your valuable time for other tasks.

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Tracking And Reporting

How do I track and get reports on my social media and video marketing and search engine optimization?

Use analytical software to track and report your website usage. These tools will generate reports, letting you know how much of your website traffic comes from your social networks, how much comes from video click-throughs, and how much comes from search engines.

What tools are the best tools to use?

There are many tools to choose from. Some of the most popular free tools include Google Analytics, Yahoo! Web Analytics, Clicky, and Reinvigorate. Your website host can also recommend good analytical tools.

How do I read the reports?

That depends on the tool you use. Most analytics reports have a ìsite usageî section that details who visits your site, how long they stay, where they came from, and whether they are new or returning visitors. For a detailed walk-through, visit the website for the analytics tool you choose and read their instructions for interpreting the data.

What kind of information am I looking for?

You want to find out how many visitors your website is receiving, where they are coming from, which inbound links are the most productive, how many visitors are finding your site through search engines, and which keywords they used to find you. You can also see how long each viewer stays on your site, and whether they browse around or immediately leave for another site. If you have ads on your website, you can also see which ones are receiving the most clicks.

What do I do with the information?

This information can help you better optimize your website for search engines and human readers. If readers donít spend a lot of time on your site, you can make it more immersive and fill it with more content. If you have low search engine traffic, you can optimize your site for better search engine placement. Use the information to find out whatís working and what needs improvement.

How can tracking and reporting make me more successful with my online marketing?

By tracking your website usage and reading analytics reports, you can see which of your marketing initiatives are the most successful. This knowledge will allow you to tailor your marketing approach, choose better keywords if needed, and use only the strategies that give the best return on investment.

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