How To Win The Internet Marketing Game

I feel incredibly fortunate to have lived through the beginnings of the biggest revolution our society has ever witnessed.

The Internet.

It may be called the Electronic Revolution, it may be called the Digital Divide, but make no mistake. Computers, smart phones, and electronics all have on thing in common – the Net. In less than two decades it has swept just about every corner of the world, changing our lives and how we view ourselves and others forever.

The faceless, nameless millions who work, play, shop and hang out online are really not so faceless. There is a real live human being behind every keystroke, behind every post, every sale, every tweet. And yet we tend to forget that those real people exist.

When I put my first site online back in ’98, a community site that in it’s own way was a precursor of the socialReal people are behind internet marketingmedia world we know today, I was stunned. I sat there in all my geekiness watching stats. OH someone from Germany just paid a visit! How cool!. Hey there’s a person from Norway! Oh and look – East Bofunk is hooked in, too!

I sat at my computer into the wee hours of the morning watching people coming to my site from all over the world, people I didn’t know, had never met, people who were mere wisps of electronic signal. I visualized these people, they were more than just dots or numbers, they were real people reaching out to me across thousands of miles and THEY WERE BUYING my services – without my having to do a single thing.

This was heady stuff! And then these people started conversations on my forums. They exchanged information with each other, they talked about the net and their own lives. They were real people, there was flesh and blood behind those electronic signals. A hundred sites, then ten thousand, and today 10 billion are serving these people in ways never imagined. An integral part of their lives, a place some call home. A social revolution undreamed of just a short time ago.

Today, 92% of babies born have their picture online before they are 6 months old. Today, smart phone carriers breeze through a living maze in minutes thanks to Google Earth maps. Today, we have a front row seat to every event happening anywhere in the world (except maybe China) whether it’s a flood in Pakistan, a political upheaval in Iran or the new Fall line of a major fashion house. Today, 1 in 3 products is bought online.

Are you a part of this revolution? Are you engaging your audience on Twitter and Facebook and chat boards? Or are you still waiting for a flesh and blood person to walk through your door? Even if they DO walk through your door, they will be changed. They will be better informed, thanks to their online research. They may ask you why you have negative reviews about your shipping process. They may ask you what your Facebook Page address is in case they have questions after the sale.

You see, no matter how much things have changed, no matter how much online marketing and social networking have become a part of the sales process, your customer is STILL real. They are still flesh and blood, they still respond to the same sales process, just in a different media.

Have you embraced the social revolution or are you being trampled by it? If you don’t understand it, if you don’t engage in it, you’re not hanging out where your customers can be found. And you’re losing prospects and sales.

It’s easy to jump in. Just remember that those faceless people are real. The way you speak to them when they walk into your establishment, or call you on the phone works just as well in online marketing as it does offline. No matter how far reaching, or how pervasive the revolution, one thing has NOT changed. REAL people are sitting at that keyboard. The same people who used to walk in or call your business.

The only difference is now you can reach a LOT more of them, and they won’t be your real life friends and neighbors. Make them your digital friends and neighbors and you’ve won the internet marketing game.

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One Response to “How To Win The Internet Marketing Game”

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