Posts Tagged ‘html 5.0’

Is Your Brand New Site Already Old?

Friday, November 12th, 2010

I love marketing. It’s a constantly changing landscape powered by masses of real people, buying real products that change how they do business and run their lives.  When it comes to the net, predicting what will be “big” and what won’t is not usually very easy. I mean be honest here – did you actually think that little blue bird or Farmville would be the stuff fortunes are made of?

But other technology use can be a strong indication of things you should or should not do to capture the hearts and eyeballs of your visitors. I was in a large shopping mall the other day and began grumbling to myself about the Christmas promotions that were already in full swing. But then I started watching the people. Barnes and Noble had a throng of shoppers around their eReader while the rest of the store counters had few, if any, shoppers.

In the concourse, groups of people were gathered around the various cell phone kiosks. No trip to the mall is complete for me without a visit to the shrine of the fruit – The Apple Store. Here, the iPad displays had knots of people 5 deep waiting for their turn to play with that sleek addition to the Apple line.

Many other stores boasted staff members but no shoppers. I have a feeling smart phones, iPad devices and Kindle type readers are going to be under quite a few Christmas trees this year.

To date, 85 million iPhone and iPod touch devices have been sold to which you can add a predicted 7 million for iPads in its first year alone, according to iSuppli and Apple Insider. Simple math means that there are close to 100 million people using these devices. That number is sure to climb in the coming months.

But is your website ready for these visitors who may be giving up their laptop to browse the web via handhelds?

A recent study by Nielsen showed that by 2014, nearly 60 percent of the 142.1 million U.S. mobile population will access the Internet using mobile browsers. So, how does your site look to the 85.5 million mobile users who will see it from their mobile device?

Have you checked it across multiple platforms? Does it load quickly enough for a mobile user to see your content quickly? Does it pass the “business card” test? Hold a normal business card up to the screen – how much of your content will fit into that area?

Do you have a mobile friendly version of your site? Is it configured correctly so it “sniffs” out mobile visitors and serves that version of your site to them?

Apple iPad and iPhone users don’t see Flash. For about a year I’ve been preaching that Flash is on the way out. Videos and web site elements should not be done in venerable Flash. It has security flaws almost as bad as Microsoft, it isn’t seen by over 100 million users and there are better alternatives like HTML 5.0 and CSS 3.

Was your website written in HTML 5.0? Are your videos available in mobile surfing size?

Are your pages heavily laden with hundreds of lines of text? Mobile surfers browse – and they aren’t going to stick around for long if that page scrolls on forever in small, hard to read lines of text. Get to the point of the page and send them to another page if you have more info. Break your pages up into easily digested chunks of info – this is better for your SEO efforts and better for your mobile visitor.

Keep your copy short. It is true – nobody reads anymore, at least not a web site. Tests have shown that only 30% of the words on your page are actually read. Make sure that 30% are the most important words for your product or service.

CHECK YOUR ANALYTICS. Please check your stats. See where your visitors are coming from, what operating system they are using, what screen resolution they are surfing in. Mobile device use on your site stats will jump out at you, believe me.

Smart phones and tablet devices aren’t going to go away. But if your site isn’t ready for their use, your business just might.

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